Analyse de Marketing sur le management et la distribution de l'entreprise Petit Bateau.
[...] But, it proposes few services : - Advices to maintenance and washing ; - A really good quality of products Petit Bateau ; - A discount card ; - Born presents by recording the birth of his child Current industry situation a Market We count more than 5900 firms today. All the companies of this sector have to answer the same problem: satisfy a demand which is ceaselessly renewed. Companies adopt quite the same strategy of differentiation to distance itself. [...]
[...] So the mark should invest in the other products as in the flavor, toys for example but always by staying in the universe of the children. Petit Bateau should continue their internationalization because this one counts a part mattering of their turnover. Furthermore, there are many countries in which to implant the mark where the consumers would become of true believer of baby's mark and French child. c - New Markets-international Petit Bateau realizes 40% of its turnover in international. Italy and Belgium are two important European markets. Petit Bateau opened 5 new points of sale in Japan in 2008. [...]
[...] Indeed by taking out of these places the parents is more accompanied with their child reason furthermore to take advantage of this opportunity to renew their guard dress in shops close Petit Bateau. To finish the constant renovation of shops adapted to every age bracket passes on to the consumer the feeling to be at home. The identity of the mark gives the envy to the consumer to come and buy. For the inconvenience we find a too much raised price due to the unity of the production the absence of presence of the mark in certain hypermarkets. [...]
[...] c - Inventory control, materials handling, warehouse, automation, I.T On the first hand, we will see that Petit Bateau s firm decided to establish few steps for the inventory control, the material handling, warehouse automation and I.T. First, the inventory in the firm. The inventory means identify the role and character of the inventory. Second, we will see the keys for a good inventory control. That is to say the classification of articles, forecasts of consumption, evaluation of the average stock and the rate of rotation. Third, limit the risks of break. [...]
[...] Last step, deals with the conclusion and the evaluation of the methods On the second hand, we will deals with the materials handlings. There is an others steps for the materials handlings. Ø To order to the retailers Ø To draw the materials Ø To cut Ø To sew(coudre) Ø To send the orders to the customers (firms) d - Protective packaging (emballage protecteur) First, like the most part of clothes, the Petit Bateau clothes are protected in a plastic packaging. [...]
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