Company project, Le Furet du Nord, ethics, core values, management of the workforce, marketing strategy, marketing mix, bookshop, historical review, familial company, Northern France, good image
Company project about the book shop "Le Furet du Nord" in nothern France. This document talks about management, marketing and finances in the company.
[...] The ultimate goal of this kind of project is to increase the sales turnover, the marketing margin, and to decrease costs. It is also a good way to stimulate employee and to improve their working conditions ) Interview During our visit of Le Furet, we talked to the floorwalker of the literature section : Sophie D. She explained us how she works every day, what are her objectives and the qualifications required for the job : The relation between the seller and the customer is very different from one to another. [...]
[...] Finally, she told us that she loves her job, she loves Le Furet Du Nord's spirit and she loves our project! This interview showed us that employees in Le Furet Du Nord are strongly motivated because they have opportunities for personal growth, recognition, responsibility: all factors that are likely to improve their job satisfaction. That is why most of qualified employees of Le Furet perfom in their job. III. Marketing Marketing strategy Le Furet Du Nord is a B to C company, it means that this company sells its products directly to the customers. [...]
[...] At 0,8 it's won ! responding to the percentage of losts compared to the sales turnover) Assessment Employees are evaluated every year. A performance appraisal is also conducted. During this appraisal, they discuss about employee's work performance and his (or her) possibilities to move up. The remuneration is completed by bonuses for productivity and participation : last September, an operation called (Bonne Idée Furet) has been set up. It is a project about the gestion of good ideas in Le Furet Du Nord. [...]
[...] By introducing technologies in the process of selling, Le Furet du Nord satisfies more and more its customers. In July 1999, “Extrapole”, a chain of bookshops, and its shareholder “Hachette Distribution Services” bought Le Furet Du Nord. Accompanying this big enlargement, Hachette will also buy the French shops of the “Virgin Megastore” chain. In 2005, the 12th opened in Roubaix. It offers an amazing variety of books, stationery, CD's and DVD's on a 1200 square meters area. Just after the opening of this shop, the Furet of St Quentin and Boulogne-Sur-Mer both closed ) The organizational form of the business The kind of organization Le Furet Du Nord is owned by the company Lagardère Services. [...]
[...] At this time, Le Furet Du Nord was an innovative concept : the first self-service bookshop! From 1959 to 1976, Furet” will extend from 500 square meters to 4000 square meters. With this enlarging, new concepts will be born: in 1963 the first pocket book department is put up in Furet”. In 1970, the youth department took place in the basement. Le Furet Du Nord was at first a familial company created by Paul Callens and became an anonymous company in 1982. [...]
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