Développement mondial de l'e-business de 1996 à 2006 : le cas pratique des e-marketplaces
Mémoire - 30 pages - Marketing technologies
Nous rendons compte, à travers ce mémoire, de notre travail de recherche en Marketing et Communication portant sur l'Internet, un outil multimédia où le visuel est très présent. Aussi, épousant le dicton chinois qui dit « qu'une image vaut mieux que mille mots », nous avons jugé utile et agréable...
Analyse marketing des entreprises Business Objects et Crystal Decisions, description de l'opération de fusion et analyse financière de ses résultats (2005)
Analyse financière - 81 pages - Marketing technologies
Business Objects est un leader mondial des fournisseurs de solutions de business intelligence (BI). Business Objects développe, commercialise et distribue des logiciels de business intelligence qui permettent aux entreprises de suivre, comprendre et piloter...
Business plan pour le développement d'un produit
Business plan - 37 pages - Management organisation
The TipTap is not a revolutionary product but we want to make it a common product for every household. This tap is regulated by an automatic infra-red system as it already exists in public places. We are positioning in an environmental respecting way, a topic which is at the centre of many...
Comment le Sport Business est-il utilisé par les entreprises et les entités sportives dans leurs stratégies marketing ?
Mémoire - 78 pages - Marketing sportif
Exposé ayant pour titre : « Comment le Sport Business, un phénomène devenu intemporel, est-il utilisé par les entreprises et les entités sportives dans leurs stratégies marketing et quels effets ce phénomène a-t-il sur l'économie du sport ? »
Doing Business in Algeria : Managerial practices and Etiquettes
Étude de cas - 13 pages - Management organisation
Algeria is a developing country with much potential. This paper will cover many aspects of the country. It will discuss environmental factors, market characteristics, cultural characteristics, as well as their negotiation style. The perspective of a manager and how best to conduct business...
Présentation et stratégie commerciale d'Orange Business Services
Mémoire - 28 pages - Stratégie
Le groupe France Télécom a vu le jour le 1er janvier 1988. Cette entité est le résultat d'une réorganisation de l'ancien service télécommunication français PTT (Poste, Télégraphique et Téléphonie). Elle est aussi la réponse française d'une directive européenne de la mise en concurrence des...
Orange Schweppes Business Strategy
Étude de cas - 32 pages - Stratégie
The French market of non alcoholic refreshing beverages has less been affected by the economic crisis. In 2009, the market generated in France a turnover of 3 billion Euros (an increase by 3.87% in value). This sector is strongly supported by store brands whose sales have increased by 8.59% in...
Analyse stratégique de la marque de grande distribution Carrefour et son usage des outils d'e-commerce
Étude de cas - 5 pages - E-commerce
I'll first introduce you the Carrefour brand and the way they do business, its strategy to get more and more market shares, and finally I'll show you how the three different topics I picked up could bring them a competitive advantage over its competitors. The main activity of the group is...
La réussite commerciale de l'I-phone d'Apple
Mémoire - 87 pages - Marketing technologies
Le succès de l'iPhone est lié à plusieurs facteurs. Tout d'abord, il y a le produit, qui est révolutionnaire en soi. Mais ce n'est pas son seul atout. Sa réussite commerciale est intimement liée à l'histoire d'Apple, à ses choix et à ses innovations successives, à la...
Business analysis of BIC corporation
Étude de cas - 22 pages - Marketing produit
Every day, BIC sells and manufactures more than 22 million stationery products around the world, 4 million of lighters and 11 million of shavers. It is one of the leaders for stationery products and the number one manufacturer of ballpoint pen. In 2005, BIC reached the incredible amount of one...
L'engagement du consommateur envers les marques de distributeurs : un modèle relationnel
Mémoire - 81 pages - Marketing distribution
The distribution is the system which takes in charge all the operations by which a product that has been just made is given to the consumer or to the user. This field integrates three essential functions: a logistic function (delivery, storage), a transactional function (sale), and an...
Dubaï : un homme, une vision, une stratégie
Étude de cas - 50 pages - Stratégie
Ce début de XXIème siècle a connu de profonds changements d'ordre économique (et par voie de conséquence, politique notamment), au niveau mondial. On peut citer, bien entendu, la montée en puissance de la Chine. Mais aussi l'arrivée de l'Inde au rang de futur mastodonte économique, sans oublier...
Analyse stratégique de l'entreprise Cake Masters
Étude de cas - 11 pages - Stratégie
David Kuchen began to work in an investment banking division in a Canadian bank. As he likes challenges and wants to build his own business, he created and ran his business in investment banking. But the company did not have the size that Kuchen wished. So he studied marketing,...
La finance éthique : entre paradigme et paradoxe
Mémoire - 112 pages - Finance
Linked with morals, with deontology and right, ethics is a reflection towards the research of the Good, a moving concept by essence. What deserves, nowadays, such an imminent questioning on ethics? Because of the increased pressure of the governments, increasing awareness of the organizations...
Personal Marketing Plan
Étude de cas - 6 pages - Marketing produit
Managing one's career is a difficult task just as managing a product on the market. One's career goes through different stages and evolves with choices and personality. Graduation is a very important step in a student's life, yet it is only where things really begin. In fact, it...
Rapport : création de "la marque Ecosse"
Étude de marché - 11 pages - Marketing tourisme
The tourism market has never been so competitive. Ten top destinations appropriate 70% of international tourists (Pike, 2004). Whether they want to keep or to reach a leading position on the tourism market, destinations will have to fight. Tourism in Scotland is worth 4.5bn total GDP, and...
Analysis of IKEA's strategic management
Étude de cas - 22 pages - Stratégie
Master level analysis regarding IKEA's strategic management : strategic direction, business level strategies, corporate governance management, etc.
Comment et pourquoi mettre en place des changements : l'exemple de Porsche
Étude de cas - 12 pages - Stratégie
Nowadays, it becomes more and more difficult to compete in this global business environment. Companies have to be radically innovative and to realise changes in the organisation in order to survive. Change is often considered as a necessity for companies to survive in a turbulent...
Le tourisme d'affaires: DMC et PCO, quel potentiel de développement pour les agences réceptives ?
Mémoire - 40 pages - E-commerce
Un voyage d'affaires est un séjour dont le but est nécessaire à l'entreprise. La place normalement occupée est laissée vacante pour permettre à l'employé de rendre visite à des clients, des fournisseurs ou pour assister à un salon, il peut également servir à se déplacer physiquement dans une...
Diagnostic global de Management : Sanofi Aventis
Étude de cas - 58 pages - Management organisation
Sanofi Aventis, leader européen de l'industrie pharmaceutique, est une entreprise que l'on cite souvent en termes de Business Modèle. Jeune, elle a été créée en 2004 de la fusion entre Sanofi-Synthélabo et Aventis. Pourtant, son histoire est riche et date de plus d'une...
Critically assess Brandon's strategic thinking and the actions he employed in developing Virgin and implications for the future of the company
Étude de cas - 11 pages - Marketing produit
The highly diversified Virgin group has known an impressive progression since its creation in 1970. His founder, Richard Branson has come beyond boundaries of what has been done until now because he has introduced a new way of thinking strategy. As one will see in the first part, Branson is a...
IKEA: The story of a Giant
Étude de cas - 26 pages - Marketing distribution
All started there is nearly 60 years in a small village of the South of Sweden. It is the history of the small company, specialist in the furnishing of the fine bottom of the forest smålandaise which launches out to the conquest of the world. Its creator is Ingvar Kamprad. This starts thanks to...
Exposé final : Management et direction - étude de cas : Starbucks
Étude de cas - 11 pages - Management organisation
Management and leadership final assignment Starbucks case study (titre original) • Leadership: Starbucks CEO, Orin Smith, and the Board of directors play a central role in the organizational context of the company since they can arbitrate between the internal and external constraints and...
L'analyse stratégique de Vodafone
Étude de cas - 22 pages - Stratégie
Vodafone Group Plc provides a full range of mobile telecommunications services and is the world's largest mobile telecommunications company, in terms of the number of registered customers, with a significant presence in Europe, the United Kingdom, the United States and Asia through the...
How NGOs are developing their management styles and marketing in order to achieve greater efficiency, whilst maintaining their core values?
Étude de cas - 8 pages - Management organisation
“Non-Governmental Organisations have long been regarded as welfare agencies working on the periphery of development. Since the 1980s, NGOs have emerged as a major development force in many developing countries” (Afful, 1992). According to Afful, NGO are no longer in the shadow of...
Case study: RED, Inc on the American market
Étude de cas - 11 pages - Marketing sportif
Red is a Swedish producer of outdoor wear born in 1985 in Stockholm. Since then the company started considering exports as an important activity to develop. Today, the firm is considering penetrating the North American market. As an international marketing consultant team, we are to analyse this...
Site pour offres et demandes d'emploi : étude de marché et stratégie d'implantation
Étude de marché - 5 pages - Stratégie
Dans ce guide, le sujet s'intitule « l'ouverture d'une entreprise de création de site pour demandes et offres d'emploi ». Sachant qu'avant de concevoir et réaliser ce projet, il est primordial d'entamer l'étude du marché et de son implantation, le but étant de pouvoir...
L'expansion de L'Oréal en Chine
Étude de cas - 31 pages - Bourse
The expansion of L'Oreal in China (titre original) Since it was founded nearly a century ago by the chemist Eugène Schueller, L'Oreal has been focusing its research and expertise on one business: cosmetics. L'Oreal has consistently applied its policy of investing in research, ensuring...
Les solutions d'intégration de données (EAI) : étude de l'offre technologique
Étude de marché - 117 pages - Marketing produit
IBM, qui fait du On Demand Business le moteur de son développement, est le leader mondial des services et des technologies de l'information. IBM développe et commercialise des solutions globales On Demand Business : matériels (serveurs, stockage et PC), logiciels, services,...
Analyse financière : Quicksilver Inc. Rapport annuel 2005
Analyse financière - 19 pages - Finance
Analysing financial statements : QUICKSILVER Inc. Annual report 2005 (titre original) The company began its business in 1976 as a California company producing boardshorts for surfers in the United States under a licence agreement with the Quicksilver brand founders in Australia. In the...
