Market study, sales management and negotiation techniques, La Biosthétique, hair salons, bios and aesthetics, luxury products, German hair care market, cosmetic products
La Biosthétique was founded by French scientist Marcel Contier in 1947. The company has its roots and the headquarter in Paris, while the research and the production are conducted in Pforzheim. Ever since it was founded, La Biosthétique has been run by the owners. After the death of Contier, Siegfried Wiser took over the company, which now he runs with his two sons Jean-Marc and Felix Wiser.
[...] [Online] Available at: https://www.cosmeticseurope.eu/cosmetics-industry/ [Accessed 9 April 2017]. COSSMA German Natural & Organic Cosmetics Market with double-digit growth rate. [Online] Available at: http://www.cossma.com/en/news/single-view/artikel/german- natural- organic-cosmetics-market-with-double-digit-growth-rate.html [Accessed 9 April 2017]. Gaitz, S LA BIOSTHETIQUE EXPANDS TO WA. [Online] Available at: http://www.styleicons.com.au/2014/10/02/la-biosthetique- expands-to- wa/ [Accessed 9 April 2016]. Gaitz, S LA BIOSTHETIQUE STYLE COUTURE BOUTIQUE LAUNCH. [Online] Available at: http://www.styleicons.com.au/2016/10/05/la-biosthetique-style- couture- boutique-launch/ [Accessed 9 April 2017]. Goldhill, O Germany the biggest European cosmetics market. [Online] Available at: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10606609/G er many-the-biggest-European-cosmetics-market.html [Accessed 9 April 2017]. [...]
[...] By implementing an online option, there would have to be some changes in the way the sales channels are established, on one side the online process should be easy to follow and preferably used after going to a La Biosthétique establishment, because when the consumer has already been in one of these salons, the same hairdressers should give recommendations on what and how to apply some of the company's products so that there is an exclusive treatment for the customers. References Cosmectics Business Hair care - strands of segmentation. [Online] Available at: https://www.cosmeticsbusiness.com/news/article_page/Hair_carestrands_of_segm e ntation/49652 [Accessed 9 April 2017]. Cosmectics Europe SOCIO-ECONOMIC CONTRIBUTION OF THE EUROPEAN COSMETICS INDUSTRY. [Online] Available at: https://www.cosmeticseurope.eu/files/2214/6582/1941/Cosmetics_Europe_Socio- economic_Contribution_of_the_European_Cosmetics_Industry_2016.pdf [Accessed 9 April 2017]. Cosmetics Europe Market volume of cosmetics and personal care in Europe in 2014, by country (in billion euros). [Online] Available at: https://www.statista.com/statistics/382100/european-cosmetics- market- volume-by-country/ [Accessed 9 April 2017]. Cosmetics Europe Cosmetics and personal care industry overview. [...]
[...] Ever since it was founded, La Biosthétique has been run by the owners. After the death of Contier, Siegfried Wiser took over the company, which now he runs with his two sons Jean-Marc and Felix Wiser. La Biosthétique offers several types of products including products for hair care, styling, skin care and make-up. They are exclusively available in their partner hair salons, which are company's “most important ambassadors of Culture Of Total Beauty”. None of the products is tested on the animals and most of them are fully vegan. [...]
[...] Case study questions Describe the Industry Environment of the German Hair Care market? The German Cosmetics industry has been growing at a steady pace; in 2013, its market volume was 13 billion euros in turnover, becoming a big consumer along with countries like Italy and France. The largest market segments in the German cosmetic industry are hair care with 3.06 billion euros in sales, skin care with a 2.8 -billion-euro turnover, and oral care products and make–up. Furthermore, the increase of the consumers' demand and the type of products selected can be described by several factors: Behavioural Forces For consumers, cosmetic products have important functional and emotional benefits, when purchasing these items; Europeans are focused on fulfilling beauty needs and enhancing their quality of life. [...]
[...] IXPOS Cosmetics - Germany at its Most Beautiful: Market Potential. [Online] Available at: https://www.ixpos.de/IXPOS/Navigation/EN/Your- business-in- germany/Business-sectors/Consumer-goods/cosmetics,t=market- potential- ,did=263306.html [Accessed 9 April 2017]. La Biosthétique Company. [Online] Available at: https://www.labiosthetique.com/company [Accessed 9 April 2017]. La Biosthétique FAQ. [Online] Available at: https://www.labiosthetique.com.au/faq [Accessed 9 April 2017]. La Biosthétique PHILOSOPHY. [Online] Available at: https://www.labiosthetique.com/philosophy [Accessed 9 April 2017]. Sahota, A. [...]
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