Document d'étude marketing complète (en anglais) sur un le projet d'un lancement d'un nouveau produit et d'une nouvelle marque. Analyse SWOT Analyse, analyse PEST, étude qualitative et étude quantitative (questionnaire), plan de financement et conclusion générale.
[...] VITT is in charge of the delivery of the product to the customers and the points of sale. Points of sales are the specialized stores, and department stores. Finances and projected balance sheet Here are some explanations of this balance sheet: -The machinery equipment is made of 3 computers. -Manufacturer fees are the fees we have to pay to make the product (9000 units) for 1 year in the M.GONZALEZ's factory in Mexico (he will pay among other his workforce with). [...]
[...] They let us make an opinion about the product and its hypothetical evolution on the market. Those interviews were possible according to the collaboration of several professionals from the sector. They gave us their feeling and their impression about the product; here are some extracts of the interviews that we got: market of the food robots took back an important development thanks to the design that they offer, some of those robots can even save time. To give you recent figures, the sale of robots increased by between January 2007 and January 2008. [...]
[...] -we have a majority of the money required to start the production but we need USD. We hope you believe in this machine full of future and you will take part in this adventure. Mrs. VITT Mrs. [...]
[...] Which obstacles can we meet concerning the machine marketing? Obstacles are mainly about the object qualities that is to say its performances. But, some problems have already been explored by the manufacturers, for example: the cooking temperature (high in a small machine), walls whom don't stick by using the Teflon® process Conclusion To sump up with the qualitative part: an analysis of marketing mix: 2. Marketing Mix: 4Ps and 4Cs Product/customer Functionalities: Our product is user-friendly : for families, with friends It's a machine that you can easily put in the kitchen between the coffee machine and the fridge. [...]
[...] She was graduated in engineer in 2000 and marketing- communication in 2003. She has been working for 5 year as an assistant manager of the marketing- communication department at Nespresso company. Laura FARGEOT years old, has a Master's degree in agriculture and related industries from EIPurpan in France, and is graduated from University of Florida in Trade-finances. She has been working for 2 years as the Sales assistant at Burger King. Then, she has been working for 2 years in charge of the finance Department at HSBC in California. [...]
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