L'expansion de L'Oréal en Chine

Extraits

[...] Developing countries' inward stock of FDI amounted to about one third of their GDP, compared to just 10 per cent in 1980. One-third of global trade is intra-firm trade. (Source: www.earthsummit2002.org) Appendix Foreign Direct Investment in China China is the number-one recipient of FDI in the world and captures about 10 percent of global FDI, but hosts only 2 to 3 percent of global cross-border M&A activity. As foreign buyers and Chinese sellers become more comfortable with the acquisition process, the ratio of foreign M&A activity to total FDI should increase substantially over the next five years. [...]

[...] Such acquisitions will permit more effective integration of domestic manufacturing operations in China with imported product distribution and global product flows. [...]

[...] Foreign acquisitions of local Chinese companies surged in the first half of 2004. Following three years during which foreign acquisitions ran about billion per year (10 percent of FDI), acquisitions nearly tripled in the first half of this year to $ 7.3 billion and will likely reach 15 to 20 percent of FDI for the year, according to M&A Asia. Acquisitions of local companies are fast becoming a third wave of FDI in China, following the prevalence of joint ventures in the 1980s and early 1990s and the surge of wholly foreign-owned enterprises (WFOEs) during the past 10 years. [...]

[...] Today it represents a $200 billion market worldwide. The cosmetics industry operates everywhere in the world. The biggest markets are Western Europe, North America and North-East Asia, in terms of numbers of customers and sales. Cosmetics companies use to classify their customers and sales in four region: Western Europe North America Japan Rest of the world The growth of each market, at constant currencies, was as follow in 2003 and 2004: Source: L'Oreal-Finance report The world's growth is dynamic, in particular in the region of the ?rest of the world? (including China, India, Russia, Brazil . [...]

[...] The biggest companies will search to maintain a high market share in every segment they have products (like Procter and Gamble, L'Oreal and Unilever), the others will try to have at least one leading brand on a segment and be just profitable on the others (Beiersdorf, Avon, Shiseido . The competition is doing mainly through innovation of products and advertising. SWOT analysis of L'Oreal A Swot analysis scrutinizes the external environment and the internal factors of a company. The internal factors are the strengths and weaknesses of a company and the opportunities and threats describe the external environment. [...]