Through the network, the style's office of Caroll is in charge of getting the tendencies, of creating collections and of making live the spirit Caroll. It is always in the day before, the loan to react quickly and to conceive new products. As the actual fashion is unstable, Caroll decided to be ceaselessly renewed and to launch, in the course of season, models and accessories to agree perfectly in the subjects of moment.
Caroll's success is based on the stitch. This product diversification was translated by headway of our know-how on the noblest materials as silk and cashmere.
Colours are worked through a specific range of colours, the particularity living in the coordination of silhouettes.
[...] The notion of service inside of the shop is also not to be neglected. The choice More and more, a wide range is an important variable in the approval of a brand. The customer wants no more than some references declined in several colours. With the arrival of the foreign channels, it took taste to mix the styles, to find clothes for each the moments of its day. Furthermore, the customers prefer a permanent replacement to find always different things in every visit. [...]
[...] Caroll make a call for tender with several editors recognized in their domain, with, for our share the will of a fast and pragmatic choice. The company thus subjected to these editors two textbook cases among most complex and most characteristic encountered by Caroll, by requesting them to hand us a model less than 3 weeks. The main aspects of the specifications include: A simple management of files; the commercial management being in variable sizes in sources and targets. A facilitated processing, authorizing the debugging in the single step. [...]
[...] In 2000 it is the harmony . Endowed with a rich experience in its domain, Caroll is particularly estimated for the quality of its products, its know- how and its style. Since 1988, Caroll is a subsidiary of Vivarte Group. For 40 years this company has acquired a notoriety regarding the high quality of its products, its how-know and its style. With more 280 stores, Caroll would like to develop its network over the world, for instance, there are more 70 stores abroad. [...]
[...] Branding : It is necessary for Caroll to change its brand in China for these following reasons. Let's me to explain it: The french image is very present in China; this country stands for a dream destination. France is a source of inspiration for Chinese companies, which use french name for a brand or a tradename. French brands represent a high value added and it is important to take advantage of this notoriety. In the same way, it is necessary to translate in Chinese our brand; for example in our case, it is interesting to know if the world doesn't exist, what it means, if it is easy to pronounce. [...]
[...] The feminine textile is extremely competitive. In front of the plentiful offer, the requirement of consumers increases more and more. The price is not any more the factor. An exemplary quality The era of low quality clothes is past. The woman henceforth wants to have access to clothes in the beautiful finishes in an affordable price. Arrival of "smart" materials allowed the customer to discover anti-perspiring, uncrushable tissues . Henceforth, she wishes clothes which, besides being cut well, have to propose one more. [...]
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